Work Summary

Creative Direction and Design for an Independent Environmental Publication

Creative Director
2016–2020

Silica Magazine is your field guide to the anthropocene: reporting on the planet’s evolving landscapes through investigative journalism and interactive art. I helped co-found Silica in 2016 and have served as Creative Director across four annual issues, crafting its brand, campaigns, editorial art, interactives, and web and print platforms. Over the years, we've collaborated with dozens of talented artists, designers, musicians, technologists, and writers, crafting annual issues that combine disciplined reporting and cutting-edge experiences to reach a global audience.



We've done this by partnering with a variety of media, art and non-profit organizations, including Engadget (engadget.com), The Institute for Queer Ecology (queerecology.org), Imprint Projects (imprintprojects.com), and The Institute for Interspecies Arts and Relations (ifiaar.org). Silica's brand is raw, brutal, and playful — telling real stories on a planet of the unreal landscapes of the age of human impact.

Special Thanks

Silica staff: Casey Halter, Shannon Lee, Brenden Schaaf


Project Links

silicamag.com — https://silicamag.com

Case Study

Issue 4: Dirt

Our latest issue "Dirt" was our biggest, richest, and most complex, collaborating early on in the planning process with our partners and working closely with our 20+ contributing journalists, illustrators, designers, artists, and musicians. In parallel with the development of the issue content, I refreshed the Silica brand, redesigned the website, and migrated our back issues onto a new modern CMS. The issue reached over half a million readers and was featured in places like Apple News and Longform.

Impetus

  • Met with co-founders to brainstorm potential issue themes and topics
  • Created Project Proposal deck and pitched it to Engadget's Executive Editor
  • Designed issue identity asset package

Discovery

Prototyping

  • Reached out to and onboarded and Art Directed contributing artists
  • Wireframed article layouts with in-progress content
  • Collaborated on content strategy and editorial calendar

Development

  • Created refreshed brand and design system

  • Designed and developed componentized front-end for silicamag.com

  • Migrated previous content from legacy database onto Craft CMS platform

Release and Iteration

  • Created Dispatch, an aggregator vertical, to compliment main features for increased publishing cadence

  • Coordinated with Engadget on cross-publication rollout and promotion

  • Examined analytics and facilitated informal user testing to iteratively refine user journeys

  • Vibed at socially-distant virtual launch party on Zoom